Crisis Communication: Managing Public Perception in Difficult Times

When a crisis occurs, how an organization responds can make or break public trust. This course teaches leaders how to communicate quickly, transparently, and effectively during emergencies, controversies, or public relations crises. Participants will work through real-world case studies and develop their own crisis communication plans.

Instructor: Megan Mulholland, APR, owner of Compass Communications LLC. Megan has nearly 30 years of media and communications experience, including six years, as director of marketing and communications for the Community Foundation for the Fox Valley Region and 17 years managing external communications for the healthcare system ThedaCare. Megan is certified the State of Wisconsin and by the Federal Emergency Management Agency through the Center for Domestic Preparedness as a Public Information Officer. She was communicator of the year for PRSA-NEW in 2015, the year she was the PIO during a mass shooting in the Fox Cities. Megan is also a former news reporter with experience in newspaper and radio.

If you would like your agency to be invoiced after the training is complete, email rob.hock@nwtc.edu with each attendee's name, email address and date of birth and we will get them registered for the class.