Public Information Officer/Media Training for First Responders

This workshop helps police, fire, emergency personnel, healthcare and government members effectively communicate with the media. Participants will learn the fundamentals of media relations, including how to pitch stories, write press releases, craft clear messages, respond to crisis situations, and develop relationships with journalists. Participants will also practice interviews, plan a news conference, learn how to handle media inquiries effectively, and build public trust through strategic storytelling.

Instructor: Megan Mulholland, APR, owner of Compass Communications LLC. Megan has nearly 30 years of media and communications experience, including six years, as director of marketing and communications for the Community Foundation for the Fox Valley Region and 17 years managing external communications for the healthcare system ThedaCare. Megan is certified the State of Wisconsin and by the Federal Emergency Management Agency through the Center for Domestic Preparedness as a Public Information Officer. She was communicator of the year for PRSA-NEW in 2015, the year she was the PIO during a mass shooting in the Fox Cities. Megan is also a former news reporter with experience in newspaper and radio.

If you would like your agency to be invoiced after the training is complete, email rob.hock@nwtc.edu with each attendee's name, email address and date of birth and we will get them registered for the class.