Social Media Training for First Responders

Social media is a powerful tool for first responders—but are you using it effectively? This training helps police, fire, EMS responders enhance their social media presence, engage with the community, and manage crisis communication online. Participants will learn best practices for content creation, real-time updates, and handling public comments while maintaining professionalism and transparency. The training also includes a review of your agency’s current social media channels with tailored feedback and strategies for improvement.

Instructor: Megan Mulholland, APR, owner of Compass Communications LLC. Megan has nearly 30 years of media and communications experience, including six years, as director of marketing and communications for the Community Foundation for the Fox Valley Region and 17 years managing external communications for the healthcare system ThedaCare. Megan is certified the State of Wisconsin and by the Federal Emergency Management Agency through the Center for Domestic Preparedness as a Public Information Officer. She was communicator of the year for PRSA-NEW in 2015, the year she was the PIO during a mass shooting in the Fox Cities. Megan is also a former news reporter with experience in newspaper and radio.

If you would like your agency to be invoiced after the training is complete, email rob.hock@nwtc.edu with each attendee's name, email address and date of birth and we will get them registered for the class.